Barcelona set to receive €15 million sponsorship boost
Having tied down a big-money deal with Spotify as the main shirt sponsors from next season, Barcelona are on the lookout for a new sleeve sponsor.
The Catalans had Beko as their sponsor for the sleeve previously, whose contract was poised to come to an end last year. While they did sign a new one-year agreement, the sponsorship was restricted to just the training jerseys, leaving the match kits without any name on the sleeve.
Barça have been working hard to find a replacement for Beko for a while now, with president Joan Laporta recently confirming that the club had as many as six offers on the table to choose from.
Now, Mundo Deportivo is reporting that one of the offers that the Catalans have fielded is from ‘Turkish Airlines’.
The aviation company has had a previous association with Barcelona between 2010 and 2012 when Laporta was president. And, they are now keen on renewing the partnership with the La Liga heavyweights and are in talks over a deal to become the sleeve sponsors.
Turkish Airlines are a well-known brand in the sports world, having been associated with several elite sporting teams in football and basketball. They are the main sponsors of the men’s basketball Euroleague and have a partnership with the Turkish national football and basketball teams.
They are also the official travel partners of Turkish clubs like Galatasaray, Trabzonspor and Bursaspor, among others, while also being the main shirt sponsors for Argentine giants River Plate.
Barcelona are looking for a sum of around €15 million for the sleeve sponsorship deal and Turkish Airlines seem willing to meet those demands, which could prove to be a financial boost for the Blaugrana.
But with several other parties also interested in striking a deal, it remains to be seen who will become Barcelona’s next sleeve sponsors from next season.